Requirements:
1. 3-5 years of PR experience with strong copywriting skills. Ability to create compelling PR content aligned with company strategy, products, and initiatives, including partnership announcements and event promotions.
2. Extensive media network and understanding of media needs. Proactive in providing content and ensuring regular publication of materials.
3. Strong connections within the local music industry. Background in music entertainment preferred.
4. Self-motivated, goal-oriented, and results-driven professional.
Responsibilities:
1. Develop and distribute high-quality PR content.
2. Establish and maintain relationships with local and international African media outlets to secure free publicity opportunities.
3. Review and enhance copy for daily promotional activities.
4. Expand media partnerships, including radio and TV, and collaborate on content IP creation with media partners.
5. Conceptualize and execute original IP content strategies.
6. Monitor and report on PR campaign performance, adjusting strategies as needed for maximum impact.
About Us:
TRANSSNET Group is a joint venture company established by China’s leading Internet company NetEase Group (NASDAQ: NTES) and TRANSSION Holdings Group, a global provider of smart terminal products and mobile value-added services. TRANSSNET combines NetEase’s strong technical strength and advanced Internet product operation concepts with TRANSSION’s mature channel resources and solid market foundation in Africa, becoming one of the leading Internet companies serving the most users in Africa with excellent online applications from Boomplay, the largest online music platform in Africa, to TalkTalk and SOYO, both extraordinary social apps, to mobile games.
