Maintaining our social media presence across all digital channels
Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Develop and manage website content
Maintaining our social media presence across all digital channels
Collaborate with internal teams to create landing pages and optimize user experience
Generate content for the ecommerce website, weekly emailers and periodic sms blast, flyers, Polo magazine and brochures
Devising strategies to drive online traffic
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Requirements:
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Qualifications
Bachelor’s Degree
10 year of marketing experience
Excellent communication and organizational skills
