Responsibilities
– Perform research on current benchmark trends and audience preferences
– Design and implement social media strategy to align with business goals
– Set specific objectives and report on ROI
– Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
– Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
– Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Requirements and skills
– Proven work experience as a Social media manager
– Hands on experience in content management
– Excellent copywriting skills
– Ability to deliver creative content (text, image and video)
– Knowledge of online marketing channels
– Excellent communication skills
– Analytical and multitasking skills
– BSc degree in Marketing or relevant field
