Product. Marketing

Responsibilities
Understand customer needs, pain points, and buying behavior.
Analyze competitors and market trends.
Identify target audience segments.
Craft clear, compelling messaging that resonates with the target audience.
Define unique value propositions and competitive differentiators.
Tailor messaging for different buyer personas.
Plan and execute product launches.
Align internal teams (sales, marketing, customer support) on the GTM strategy.
Define pricing, packaging, and distribution strategies.
Equip sales teams with tools, training, and collateral (e.g., pitch decks, battle cards).
Develop product demos, FAQs, objection-handling documents.
Ensure consistent messaging across all touchpoints.
Lead cross-functional teams to launch new products or features.
Create and manage launch timelines, campaigns, and communication plans.
Measure launch success and iterate based on feedback.
Gather and analyze feedback post-launch.
Share insights with product and engineering teams to inform future development.
Help refine product roadmap based on market response.
Collaborate with demand gen teams to drive awareness and leads.
Develop content that aligns with the buyer journey (blogs, case studies, whitepapers).
Support webinars, events, and email campaigns.
Create onboarding materials and feature usage guides.
Promote adoption of new features through campaigns or in-app messaging.
Work with customer success to reduce churn and boost satisfaction.