Regional Marketing Lead

  • Anywhere
  • Posted 10 months ago

Work closely with the Global Senior Content Marketing
Manager, the Global Communications Manager and the Global Multimedia Manager to master the visual and written production of the VisionSpring “voice.”.
• Ability to work and manage multiple projects simultaneously.
• Work globally with key internal stakeholders, i.e. development, sales, programs, and HR teams, to create the stakeholder omnichannel, multimedia materials they need to succeed.
• Capitalize on opportunities to teach colleagues how to create dynamic content with the VisionSpring voice.
•Prioritize and assist in delivering high-performance content including videos, social media posts, annual and quarterly content, donor communications, product and program support materials, one pagers, website collateral, briefings, newsletters, blogs, and scripts.
• Maintain VisionSpring’s brand throughout all content including appropriate use of logo, consistent look and feel, and messaging.
• Build, co-manage and coach a team of consultants to produce multimedia content for omnichannel publication.
• Oversee the management of major editorial projects including communications and multimedia proiects to include contributions to annual reports, digital catalogs, and short- and long-form documentaries.
• Collaboratively manage day-to-day multimedia & communications operations creating content, editing, and contributing to the design of social media campaigns, grant proposals, and digital and print materials for programs, products, press opportunities, and publicity amplification.
• Conduct contract negotiations in tandem with supply chain of key contractors freelancers and agencies. Manage marketing and communications agencies as required.
• Help develop branding and communication strategies that increase awareness, engagement and commitment with all stakeholders (consumers, educational and health institutions, government agencies, NGOs, CSR and philanthropic investors, and VisionSpring team members). This includes:
• Traditional and online engagement, direct and database marketing, digital/social/internet branding, collateral/support materials, web site development.
• Inspire collaboration with partner organizations through compelling, evidence-based cases and messaging by using Events, PR, social media and joint marketing programs.
Program Support and Strategy Development